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Nezumi Voiture watch

Posted on 11 November 2015

NEZUMI® STUDIOS IS A CREATIVE HOUSE FOR EVERYTHING WE ARE PASSIONATE ABOUT. FROM PREMIUM WATCHMAKING AND DESIGNER APPAREL TO AN IN-HOUSE AIR-COOLED PORSCHE 911 CLUB, ROUGHNECK BRIGADE™. WHAT TIES IT ALL TOGETHER IS OUR UNCOMPROMISING ATTENTION TO DETAIL AND GENUINE PASSION FOR HERITAGE.

I HAVE BEEN IN THE FASHION INDUSTRY FOR MORE THAN A DECADE, INVOLVED IN CREATIVE AND ART DIRECTION, CONCEPT AND PRODUCT DESIGN, BRAND BUILDING, SOURCING, AS WELL AS MANUFACTURING FOR MANY LEADING BRANDS AND RETAILERS. AFTER SEVERAL YEARS WORKING WITH CLIENTS AND THEIR VISIONS I FELT THE NEED FOR A PLACE WHERE I COULD GET TOTAL CREATIVE FREEDOM AND THAT'S HOW NEZUMI® STUDIOS CAME ABOUT IN 2011.

IT STARTED AS A PROJECT. I WANTED TO MANUFACTURE A PAIR OF SELVAGE JEANS IN SWEDEN. THE TEXTILE INDUSTRY HERE IS FAR FROM WHAT IT USED TO BE SO I THOUGHT IT COULD BE A FUN CHALLENGE. IT WAS A LONG ROAD SOURCING FOR A SUPPLIER THAT NOT ONLY HAD THE NEEDED SKILLS BUT ALSO THE MACHINERY. IT TOOK ALMOST 2 YEARS FROM START TO FINISHED PRODUCT BUT THE RESULT WAS AWESOME. I HAD MADE 50 PAIRS, WHICH SOLD OUT PRETTY QUICKLY. BUYERS CONTACTED ME FROM ALL AROUND THE WORLD TO GET A PAIR AFTER READING ABOUT IT ON DENIMHUNTERS AND RAWRDENIM TO NAME A FEW. THE PRESS AND DEMAND WAS SO GOOD THAT I DECIDED TO MAKE A BRAND OUT OF MY "PROJECT". I EXPANDED THE LINE WITH MORE STYLES AND ADDED ACCESSORIES. I MOVED MY PRODUCTION TO ITALY AND JOINED FORCES WITH A GERMAN DISTRIBUTOR. THE CLIENT BASE AND COLLECTIONS GREW AND WE ENDED UP ATTENDING THE HUGE BREAD & BUTTER FASHION TRADE SHOW IN BERLIN 2014. AFTER THE SHOW I WENT STRAIGHT ON VACATION. I THOUGHT ABOUT MY BUSINESS NONSTOP ON THAT TRIP AND I REALLY FELT IT WASN'T WHAT I WANTED IT TO BE. IT WAS NEVER MEANT TO BE A DENIM BRAND AND I DIDN'T WANT TO BE STUCK IN A SPECIFIC SEGMENT. I WANTED THE FREEDOM TO DO PRODUCTS I’M PASSIONATE ABOUT, NOT FULL COLLECTIONS JUST BECAUSE SOME AGENT WANTED THAT. THE PLAN WAS ALWAYS TO CREATE THE THINGS I LOVE, BOUTIQUE STYLE. SMALL COLLECTIONS WITH PRODUCTS THAT COMPLIMENT EACH OTHER WELL. I WENT OFF THE PATH FOR A WHILE BUT I FEEL I'M BACK ON TRACK NOW. I WILL NOT STOP DOING APPAREL, IT JUST HAS TO FIT IN WITH EVERYTHING ELSE.

RECENTLY I RAN A 30-DAY KICKSTARTER CAMPAIGN FOR A CLASSIC RACING WATCH THAT I CALL THE VOITURE ( MEANING CAR IN FRENCH ). THE CAMPAIGN WAS A GREAT SUCCESS AND FULLY FUNDED WITHIN THE FIRST 24H AND ENDING ON ALMOST 200%. I'VE BEEN A HUGE CAR NUT AND WATCH COLLECTOR FOR AS LONG AS I CAN REMEMBER. I ESPECIALLY LOVE CLASSIC AIR-COOLED PORSCHE 911, SO MUCH IN FACT THAT I STARTED MY OWN CLUB CALLED ROUGHNECK BRIGADE™. THE VOITURE TO ME HAS THE LOOKS OF A TRUE 60S-70S “RACING” CHRONOGRAPH YET WITH AN ORIGINAL DESIGN. IT FEATURES A THICK DOMED MINERAL GLASS AND OLD RADIUM SUPER LUMINOVA TO ENHANCE THAT VINTAGE LOOK EVEN MORE. THE VOITURE HOUSES A SEIKO MECHA-QUARTZ MOVEMENT THAT OFFERS THE PRECISION OF A QUARTZ MOVEMENT WHILE HAVING A MECHANICAL FEEL TO THE PUSHERS. THE TACHYMETRE HAND SNAPS BACK INSTANTLY TO 12 O’CLOCK WHEN RESET AND BEATS AT 1/5TH OF A SECOND GIVING IT A NICE SWEEP LIKE ON MECHANICAL MOVEMENT. YOU CAN ARGUE WHY WE DIDN'T USE A MECHANICAL MOVEMENT, BUT THE ANSWER IS SIMPLE. WE NEEDED A COMMERCIAL PRICE POINT FOR THE KICKSTARTER CROWD AND THIS WAS THE BEST AND ONLY WAY TO ACHIEVE THAT. I WANTED TO OFFER A WELL-MADE WATCH, A BEAUTIFUL DESIGN WITH A RELIABLE MOVEMENT AT AN AFFORDABLE PRICE, WHICH OBVIOUSLY WAS APPRECIATED. MY PLAN IS TO MOVE TO MECHANICAL NOW THOUGH, BUT STILL OFFER GREAT VALUE FOR MONEY. QUALITY AND DESIGN IS FIRST FOR US, THEN PRICING. I HAVE MANY MORE DESIGNS READY AND WE ARE ALREADY WORKING ON SAMPLES FOR OUR NEXT LINE.

THE NAME NEZUMI CAME FROM A BOOK I READ AS A KID ABOUT A JAPANESE ”ROBIN HOOD” CALLED NEZUMI KOZO WHO STOLE FROM THE RICH SAMURAI AND GAVE TO THE POOR. WE AT NEZUMI® STUDIOS SUPPORT NUMEROUS ANIMAL CHARITIES, HENCE THE NAME.

 

THE VOITURE SPECIFICATIONS:

  • The case is made of 316L stainless steel and measures 40mm wide excluding the crown, 47mm lug tip to lug tip, 20mm lug width and it is 11,5mm thick including the domed sapphire crystal.

  • The domed sapphire crystal has ( AR ) anti reflective coating on the inside of the glass.

  • The case features brushed and polished surfaces.

  • The VOITURE has a modified Seiko VK63 mecha-quartz movement, which we have removed the date function on. This movement gives the pushers a very nice mechanical feel and the orange tachy-hand snaps back to 12 o’clock when reset. The orange tachy-hand moves at 1/5th of a second giving it a smoother sweep than on a regular quarts movement.

  • The dial is what is called a sandwich dial and has 2 layers, the 3 sub dials being on the lower layer. The top layer has a slightly matte finish and the sub dials are gloss.

  • The 3 sub dials all have a circular texture.

  • The dial has applied polished beveled stainless steel hour markers except for at 3, 6 and 9. All markers have vintage color “old radium” SuperLuminova.

  • The minute and hour hands are polished beveled stainless steel with inserted vintage color “old radium” SuperLuminova.

  • The orange chrono-hand also has inserted vintage color “old radium” SuperLuminova.

  • The crown is engraved with our trade-mark N logo and is a push down crown.

  • The screw on case back is molded with our logo and also features information about the watch.

  • This watch is water resistant to 50 meters ( 5 ATM ).

  • Each watch is delivered with a genuine Italian leather strap with a branded stainless steel buckle.

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